Design and development of leather and fur outwear for a fast fashion retailer, targeting Asian market. The selection consists of styles developed for seasonal collections between SP'16 and SP'19 sales period, based on sales figures analysis of the brand's bestselling styles and colors.
Objective
With a strong focus on core essentials, the selection of styles features key signature shapes and commercially successful items suitable for the target market. High quality lamb nappa leather is used for classic feminine styles, upgraded by novelty details as braiding, tassels, rib inserts, metal trims, custom designed zip pullers and geometric cutlines. Suedes in sophisticated earthy mid-tones create softer, more feminine looks, providing a price point balanced assortment.
