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Design and development of footwear for a fast fashion retailer, targeting Asian market. The styles developed for seasonal collections between SP'16 and SP'19 sales period aim to touch on seasonal key trends and complement apparel ranges with a feminine occasional and feminine casual look.
Objective
Collections developed to meet the everyday needs, from basic styles to occasional items, capturing the essence of modern femininity. Bold details, opulent materials and luxe metallics feed into the desire for dressing up, while athleisure sneakers, wedge sandals and knitted ankle boots can complement more casual outfits.
Result
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