Design and development of FW'14 collection for a contemporary celebrity brand, incorporating the artist's personal style through statement pieces and creating recognition value through selected design elements.
Design process from mood, material and color concept, over first sketch to final techpack. Fitting of proto samples and communication of design comments until pre-production stage.
Objective
Keeping the look slim throughout, the focus of the FW'14 collection was put on tailoring in the form of novelty suits in shiny satin viscose or a vibrant camouflage jacquard. Military aesthetic remains a key influence recurring in small details and trims, clashing with silky fabrics and fitted silhouettes. Graphic intarsia knit sweaters, a workwear-inspired raw denim jacket and an airbrush placement print highlight the collection.
